Sitemaps play an important role in how your website is interpreted by search engines and although there are actually a couple of different types of sitemaps that you can create as part of your website building process the one that really matters from an SEO perspective is an XML sitemap. In very basic terms, an XML sitemap is a list [...]
Anyone using Google Ads as part of their digital marketing strategy needs to be aware of the changes that are taking place with their keyword recommendations. It would be fair to say that these changes create opportunities to hone your strategy but it also has to be said that not everyone is embracing the added features and adjustments to its [...]
Important services for agencies and businesses to boost their Google rankings If your SEO focus is primarily on local searches that is a strategy that could mean you are missing out on a world of opportunities from international customers. The fundamental point that you always need to have in your mind is that you can reach out to any customer [...]
Webmasters noticed unusual fluctuations in the ranking of some of their websites on Halloween when the MozCast temperature hit 93 degrees. After dropping for a couple of days, the temperature spiked up to 99 degrees on November 5 and 6 leaving many to wonder what Google was up to. While Google has not released a formal statement of a major [...]
There’s been a lot of talk about algorithm changes over the last few weeks. Specifically in mid-October there seemed to be a big change, as many peoples page rankings changed. Algorithm Changes Firstly, let me start by pointing out that Google is constantly changing and tweaking its’ algorithm. Often these tweaks are made daily (or more often!) but they don’t [...]
Getting traffic to your website is always a high priority. And as a responsible business leader, you want to drive traffic to your company website as affordably and efficiently as possible. You know that SEO has been proven to increase traffic levels, when done properly, so you want to use the best practices out there to get more traffic to [...]
Google has brought so many innovations to the search engine game that it can be challenging to keep up with them sometimes. In addition to the significant overhauls to the platform that sometimes occur, there are also all of the different features that often get updates, some of which include the introduction of new features. This week it will be [...]
As a business owner, you probably have done some basic keyword research for your current marketing strategy. However, it isn't something that you can do once and forget about. It is something that, if you want to stay ahead of the competition and rank high on Google and other search engines, should be done on a regular basis. Doing keyword [...]
Last month, it was revealed that Google was rolling out its most recent algorithm update. Since the search engine giant seldom lets anyone other than its employees know when the new updates are coming out, this news was like a popular artist dropping an unexpected new album. It was understandable that many webmasters and content creators started scrambling to learn [...]
California Lawmakers Approve New GDPR-Style Data Privacy Rules On June 28, legislators put California on track to give its residents the highest level of data privacy protection in the country. This happened with the passing of a bill related to the California Consumer Privacy Act. The wide-sweeping legislation bears many similarities to the European Union’s General Data Protection Regulation (GDPR) [...]
