Every year, marketers are making more significant investments in their content marketing strategies, and rightfully so. According to Rishi Dave, the Executive Director of Digital Marketing at Dell, consumers today are entirely self-directed in their purchasing journeys. The content businesses create help to empower these audiences to make more educated and informed decisions. The challenge that [...]
Not long ago, Google reminded marketers that syndicating their content to multiple sites around the web for the sake of getting backlinks could lead to lost search engine rankings, due to both spammy linking activity and to spreading low-value, duplicate content. It didn't take long before every publisher on the web was terrified of getting slapped [...]
Liveramp Identitylink Comes to Bing Search Ads A June 13 press release from data onboarding and identity resolution provider LiveRamp has revealed that it is making its Identitylink service available on Bing Search Ads. With Identitylink, a brand can target its ads to specific customers when they do searches on Bing. The service has already been [...]
