If your website doesn’t enjoy good visibility and has slipped down below the first page of Google search results, that could mean you are losing the vast majority of potential clicks to your site. The fact that domains on the second page of Google tend to command a mere 5% of search traffic tells you everything [...]
Sitemaps play an important role in how your website is interpreted by search engines and although there are actually a couple of different types of sitemaps that you can create as part of your website building process the one that really matters from an SEO perspective is an XML sitemap. In very basic terms, an XML [...]
Duplicate content can be a clear and present danger to the success of your rankings and it can easily lead to a loss of traffic which is why it is an issue that needs to be addressed and remedied if you don’t want to experience unwanted search engine difficulties. A good starting point would be to [...]
Anyone using Google Ads as part of their digital marketing strategy needs to be aware of the changes that are taking place with their keyword recommendations. It would be fair to say that these changes create opportunities to hone your strategy but it also has to be said that not everyone is embracing the added features [...]
Important services for agencies and businesses to boost their Google rankings If your SEO focus is primarily on local searches that is a strategy that could mean you are missing out on a world of opportunities from international customers. The fundamental point that you always need to have in your mind is that you can reach [...]
If you want your business or agency to grow organically and achieve a higher profile along the way link building is an important strategy and, arguably, pivotal to your success in climbing the Google rankings. Here is a look at what sort of link building tactics you need to adopt and why they matter for your [...]
Not long ago, Google reminded marketers that syndicating their content to multiple sites around the web for the sake of getting backlinks could lead to lost search engine rankings, due to both spammy linking activity and to spreading low-value, duplicate content. It didn't take long before every publisher on the web was terrified of getting slapped [...]
There’s been a lot of talk about algorithm changes over the last few weeks. Specifically in mid-October there seemed to be a big change, as many peoples page rankings changed. Algorithm Changes Firstly, let me start by pointing out that Google is constantly changing and tweaking its’ algorithm. Often these tweaks are made daily (or more [...]
Getting traffic to your website is always a high priority. And as a responsible business leader, you want to drive traffic to your company website as affordably and efficiently as possible. You know that SEO has been proven to increase traffic levels, when done properly, so you want to use the best practices out there to [...]
Both Bing Ads and Google have been busy over the last week rolling out new tools and features. Our Weekly SEO News reveals just what they’ve been up to plus, gives you the early scoop on upcoming events you’ll definitely want to keep tabs on. Bing Ads Makes In-Market Audiences Available to all US Advertisers Following [...]
