Backlinking is a critical aspect of your link-building strategy. With backlinks, you can increase your domain authority and get your website on the first page of the search engine result pages. Backlinks can either be nofollow or dofollow backlinks. But these backlinks are not created equal. Dofollow backlinks are the holy grail of link building, and they're the ones that [...]
Search engine optimization is one of the most talked about topics when it comes to website rankings and advertisement campaigns. Everyone wants to come to the notice of their audiences, and this is why SEO plays a part in getting your content displayed in front of the right audience. But, following SEO myths jeopardises everything and doesn’t let you succeed [...]
Duplicate content can be a clear and present danger to the success of your rankings and it can easily lead to a loss of traffic which is why it is an issue that needs to be addressed and remedied if you don’t want to experience unwanted search engine difficulties. A good starting point would be to understand clearly what duplicate [...]
Every year, marketers are making more significant investments in their content marketing strategies, and rightfully so. According to Rishi Dave, the Executive Director of Digital Marketing at Dell, consumers today are entirely self-directed in their purchasing journeys. The content businesses create help to empower these audiences to make more educated and informed decisions. The challenge that many face with content [...]
As one of the leading blogger outreach agencies, we have to make email outreach work for our clients every day. Our unique position also gives us an opportunity to see numerous guest post pitches from other Internet marketers and it constantly surprises us to see how many people get guest post outreach horribly wrong. If you want high-quality links from [...]
Written text can do a lot, but it can do a lot more with the right visual image. The trend of using creative images with minimal text to illustrate statistics and key points is the "Infographic" movement that's revolutionizing online advertising. Lets look at the following Infographic to understand how visual content is different and be more impactful. Infographics bring [...]
