4 Reasons Why Keyword Research Is Arguably the Most Important Part of Your Online Marketing Strategy


Sep 2018

As a business owner, you probably have done some basic keyword research for your current marketing strategy. However, it isn’t something that you can do once and forget about. It is something that, if you want to stay ahead of the competition and rank high on Google and other search engines, should be done on a regular basis. Doing keyword research is how you can keep your ears to the ground and stay in touch with your audience.

The Internet is the most critical channel for you to reach people today, with a 50 percent penetration of the global population, according to Simon Kemp, a writer for the site TechInAsia. That equates to a whopping 3.77 billion people. Essentially, you can reach half of the world’s population on the Internet; you have to know how to make your content available. This is where your keyword research comes in to play.

Know Your Target Audience

Once you’ve determined your target audience, keyword research can help you with a lot of things. For one, it allows you to begin profiling the trends of a particular segment of the population; which in turn helps you develop a solid marketing strategy. By using keyword planning tools, you can then write high-value content that your potential customers are interested in reading. By conducting keyword research, you can ensure that your content isn’t merely optimized by engaging as well.

Optimize Your Site for Search Engines

According to Brian Dean, founder of the site BackLinko, Google uses over 200 ranking factors to determine a site’s search ranking. Unfortunately, merely stuffing your website and content with keywords won’t get you very far when it comes to ranking high on search engines. Now, you are required to have a substantial presence on all relevant social media networks. Optimizing your content on these sites with relevant keywords will help consumers, and audience members more easily find your business. The keywords that you chose tell the search engines what your site is about and allow you to find relevant customers.

Lure Target Audience and  Search Engine Crawlers

Not only does thorough keyword research help you lure web crawlers to your site and help you get indexed for the intended keywords, but it also allows you to cater to your target audience. One of the best places for customers to look for products and services is the search engines. You can use tools to discover the kind of links and things your competitors are doing to rank for particular keywords. When you can provide more useful and potent content to your target audience, it can lead to greater engagement, which can lead to more sales.

Narrow Down First and Second Priority Keywords

If you are thorough in your keyword research, you can more easily vet the keywords that you need to focus on to gain higher conversion rates. It can also help you to classify the keywords that have higher competition. This allows you to develop a plan for determining the resources you need to allocate to a particular keyword.

While there are many different variables and techniques you can use to better target customers, you want to make sure you take your time and do your homework. Thoroughly researching keywords will save you both time and money in the long run.