The SEO landscape has changed dramatically in the last few years. The days when you could stuff your content with keywords and get away with it are long gone. These days, Google’s algorithm is smart enough to know when you’re trying to game the system.
So, what’s a webmaster to do? The answer is link building. It helps improve a website’s search engine rankings, drives more traffic, and increases its online authority and credibility.
While there are several different ways you can use to acquire links, not all are created equal. Plus some can do more harm than good to your site. So, we’ve researched the most powerful link building strategies and we’ll show.
What is Link Building?
Link building is acquiring hyperlinks from other websites to your own. It is an essential component of SEO as search engines consider high-quality links as a signal of a website’s authority and relevance, which can lead to improved rankings in SERPs.
The link building strategies SEO involve outreach, content creation, and building relationships with other website owners to acquire relevant and valuable links.
What Are Backlinks?
Backlinks, also known as inbound links, are hyperlinks from one website to another, i.e, they lead users from another site to your own. Again, search engines consider them to measure a website’s authority, relevance, and popularity. As a result, the more high-quality and relevant backlinks a website has, the higher its chances of ranking well in SERPs.
Backlinks can come from various sources, including blogs, news articles, social media, directories, and other websites in the same industry or niche.
The Benefits of Link Building
The different types of link building strategies offer numerous benefits to webmasters, some of which include the following:
- Improved Search Engine Rankings
When other reputable websites link to a website, search engines see this as a sign of the website’s authority and relevance. As a result, it ranks the website higher in SERPs.
- Increased Website Traffic
Users who visit those sites with your backlinks may be curious about the linked content or see it as an additional source. Consequently, they click on them. This, in turn, leads to referral traffic for you.
- Enhanced Website Authority and Credibility
When reputable websites link to your site, users see you as a trusted authority in your industry or niche.
How does this work? People tend to associate the credibility of the host website with the backlink, so the more authoritative sites link to you, the more trustworthy you appear.
- Better User Experience
Adding links to other sites or your content can give your users other valuable and relevant information. This means they don’t have to do separate searches before finding what they need on your site.
Plus, internal link building can help boost your SEO and make it easier for search engines to understand the structure of your site.
- Brand Exposure and Recognition
When sourcing backlinks for your website, you’re not just improving your SEO – you’re also building valuable relationships with other websites in your industry or niche. By reaching out to other site owners, collaborating on content, or simply providing them with helpful information, you can establish yourself as a trusted and knowledgeable source in your field.
Over time, this can lead to more brand exposure and recognition and new opportunities for partnerships, collaborations, and growth.
- Competitive Edge in the Market
Effective link building in digital marketing can give a website a competitive edge in its market by improving its search engine rankings, traffic, authority, credibility, user experience, and brand exposure. This can lead to more leads, sales, and revenue compared to competitors who do not have a strong link building strategy.
- Long-term Return on Investment (ROI)
Link building is a long-term strategy that can provide a significant return on investment (ROI) over time. High-quality backlinks can continue to drive traffic and improve search engine rankings for months or even years after they are acquired, providing a lasting benefit to the website.
Types of Inbound Links
When it comes to obtaining links, there are generally two ways to do so: donor links and package links.
- Donor links
You can find donor links on pages that publicly acknowledge all of their donors and include a hyperlink to each website. These links are often associated with crowdfunding campaigns or charitable donations, where individuals or organizations can contribute a specified amount of money to receive recognition on the donor page.
- Package Links
On the other hand, package links are an incentive offered as part of a donation package. For example, if you donate a certain amount of money to a particular cause, you might receive a package of rewards that includes a link to your website.
These links are often associated with sponsorship packages, where businesses or individuals can promote their products or services in exchange for donations.
Link Building Strategies
With the numerous benefits of linking building, the question is: how to build links to your website? While there are several effective strategies, the most effective ones are.
- Publish Link-Worthy Content
Link-worthy content is highly valuable and compelling content that external websites and publishers are motivated to link to.
Typically, this type of content solves a user’s problem or offers a resource that is difficult to locate elsewhere. When other websites lack this content, they may find it convenient to link directly to your page as the source.
Examples of link-worthy content include:
- Easy-to-read content like how-to guides, easy explanation videos, and top 10s.
- Data and trends.
- Research that benefits your industry.
- Infographic and visuals.
- Inspirational content.
- in-depth guides like ultimate guides
- Creative videos
To maximize the effectiveness of this strategy, identify topics and keyword gaps relevant to your target audience and use them to optimize your content for search engines.
Outreach involves contacting other website owners and organizations in your industry and asking them to link to your content. It requires more effort than simply publishing content, but it can be highly effective if done correctly.
First, you must identify websites relevant to your niche and with high domain authority. You can then contact these websites via email or social media and ask them to link to your content.
But to increase the chances of success, ensure you:
- Personalize your outreach emails.
- Provide a clear value proposition for why the other website owner should link to your content.
- Maintain a polite and appreciative tone
- Be clear and straight to the point.
- Influencer marketing on social media
Influencer marketing is when you team up with people with many followers to get more links to your website. These influencers put links to your site in their content and tell their followers to check you out. They’re good at connecting with their audience, so they can help you get more traffic to your site.
Here’s how to go about it:
- Identify influencers who are relevant to your niche and target audience.
- Build relationships with them. Follow them on social media, engage with their content, and share their posts.
- Offer them something of value in return for their participation. This could be anything from exposure on your website to a paid partnership
- Create high-quality content that both your audience and the influencer’s audience will find valuable.
- Perform Broken Link Building
This involves finding broken links on other websites and suggesting a replacement link to your content. But how exactly does this strategy work?
First, you must identify websites in your niche that have broken links. You can use various tools and techniques, such as a broken link checker or manually searching for broken links on relevant websites. Then create content that can serve as a replacement link.
For example, let’s say you run a website that provides tips and advice on healthy eating. Find a website in the same niche with a broken link to an article about the benefits of eating fruits and vegetables. Then create a guide on the same topic and reach out to the website owner, suggesting your content as a replacement.
By reaching out to the website owner and suggesting your content as a replacement, you can attract backlinks to your website and help the website owner fix their broken link.
- Competitor backlink analysis
Competitor backlink analysis involves identifying the websites that link to your competitors and trying to replicate those backlinks for your website. You can use link building tools like Ahrefs or SEMRush to identify your competitors’ backlinks and evaluate their quality, quantity, and relevance.
Then contact the same websites and request a backlink to your content or product. However, this involves researching two different types of competitors:
- Domain-level competitors
These are competitors whose entire website competes with yours. For example, if you run a coffee shop, your domain-level competitors would be other coffee shops in your area.
- Page-level competitors
These competitors only compete with you on a specific page or content. For example, if you have a blog post about how to make the perfect latte, your page-level competitors would be other blog posts or articles on the same topic.
- Make Your Website More Visible
To get more links to your website, you need to increase your visibility by building a personal brand. One way to do this is through off-page SEO strategies that optimize your website indirectly. These include local citations and fixing broken links
Here are some strategies to improve your website’s visibility:
- Optimize your website for search engines using relevant keywords, meta descriptions, and header tags.
- Promote your website through social media and online communities to increase its visibility.
- Ensure third-party citations are accurate and consistent: Ensure your name, address, and phone number are correct.
- Create and maintain your Google My Business listing: Keep your information up-to-date.
- Claim your listing on popular user-generated content sites: Contact the site and provide them with the correct information.
- Improve the public perception of your brand: Invest in digital PR, social media marketing, influencer marketing, and review management.
7. Keep Tracking of Your Website
A critical aspect of tracking your website is to monitor link relevancy. This means tracking the links to your website and understanding which contributes to your backlink profile or is linking to your site.
With that, you can identify which industries are relevant to your website and which ones to focus on when creating content and performing outreach. Simply put, it helps you target the right audience and increase the quality of your backlinks.
Also, tracking your links allows you to monitor for broken or spammy links that can harm your website’s reputation. As a result, you can maintain a strong backlink profile and improve your website’s search engine rankings.
8. Reach Out to Bloggers
In this case, you’ll contact bloggers in your industry or niche and ask them to link to your website from their blog.
To start, you should identify relevant bloggers in your industry who have a similar target audience as yours. Search for them on social media, through blog directories, or through Google searches.
After then, build relationships with them by engaging with their content, such as commenting on their posts, sharing their content on social media, or sending them emails expressing your appreciation for their work.
Subsequently, you can request that they link to your website in future blog posts. However, explain ensure you explain why their readers would benefit from visiting your site and provide them with any necessary information or resources to help them create the link.
9. Guest Blogging on High-Quality, Relevant Sites
Guest blogging involves writing high-quality content for another website in your industry or niche and including a link to your website within the post.
Here are some things you must put in mind:
- Use tools like Google Search or contact website owners directly to find guest blogging opportunities.
- Identify high-quality websites relevant to your industry and with a strong online presence.
- Look for websites with a similar target audience and publish content related to your niche.
After that, you should reach out to the website owners or editors and pitch them your guest post idea. Your pitch should include a brief overview of your proposed topic, and why it would be valuable to their readers.
Also, when writing your guest post, follow the website’s guidelines and style and provide high-quality, original content that is helpful to their readers. Remember to include a link to your website within the post, usually within the body of the content.
10. Regain Missing Backlinks
This involves regaining lost or unlinked organic mentions of your website. There are two main tactics involved in link reclamation.
- Reclaiming a lost link.
This occurs when a website previously linked to your site but has since removed the link. In this case, it may be possible to contact the website and politely request that the link be reinstated.
- Correcting unlinked organic mentions
This happens when a website mentions your brand name but does not link back to your site. In this scenario, you can contact the website and ask for proper credit by requesting a link to a relevant page on your site.
Overall, you must monitor your website’s backlinks regularly in any of the cases above. Luckily, you can also use a backlink analysis tool to identify and track missing links.
11. Leverage Link Building Communities
Link building communities are online communities where website owners and marketers can share and exchange links. This is where you can connect with other website owners in your industry and request them to link to your website.
Also, you can share your content and request feedback from the community to improve your link building strategies. However, it’s essential to be cautious and avoid spamming the community with excessive link requests.
Here are some general things to note when using communities:
- Participate in the conversation by answering comments.
- Share tips and advice with the community.
- Adhere to the forum rules to maintain a positive reputation.
- Provide additional resources by linking to your content.
12. The Skyscraper Technique
This strategy involves creating high-quality content that is better than your competitor’s. And that’s the best thing that can happen to your website.
Here is how to go about it:
- Analyze the Top-Performing Content on SERPs
Start by identifying the top-ranking pages for a specific keyword or topic and analyzing their content. Look for gaps or opportunities where you can create even better content that offers more value to users.
- Writing a SERP-Based Content Outline
Use the insights gained from your analysis to create a comprehensive outline for your content that covers all of the key points and offers unique insights or information not covered by the top-ranking pages.
- Create Unique Content That Has a Unique Angle
Use your outline to create high-quality, unique content that offers a fresh perspective or unique angle on the topic. This will help your content stand out from the competition and add value to your audience.
- On-Page SEO
Ensure your content is optimized for on-page SEO factors such as keyword usage, title tags, meta descriptions, and header tags. This will help search engines understand the content of your page and improve your chances of ranking well in search results.
- Reach out to People Linking to the Top Results on the SERP
Once your content is published, you can reach out to people linking to the top-ranking pages on the SERP and request them to link to your content as well. Since your content is more comprehensive and unique, it’s more likely to attract backlinks.
13. Build Relationships
To cap it up, building relationships with other website owners and bloggers in your industry is an essential part of the most effective link building mentioned earlier. It helps create opportunities for guest blogging, link exchanges, and other forms of collaboration that can help you build backlinks and improve your website’s visibility.
Link building Tactics to Avoid
To discuss effective link building strategies, you must also address those you must avoid.
Obtaining as many links as possible is not sustainable or organic. This method employs spammy practices that Google views as unethical, and if used, it could result in penalties for your website.
These strategies are called black hat tactics and include:
- Purchasing links
- Offering incentives in exchange for links
- Spamming links in comment sections
- Engaging in link schemes
- Using misleading redirects
It’s crucial to avoid these tactics and instead focus on creating high-quality content that naturally attracts links from reputable sources. This approach may take longer, but it will result in more sustainable and long-term results for your website.
Link building is a proven method to increase your website’s search engine rankings, drive more traffic, and increase its online authority and credibility.
However, if it’s not done well, it can be fruitless and frustrating, sometimes resulting in more harm to your website. But with the top powerful SEO link building strategies listed above, you will get it right.
So, why not try your hands on a few, perhaps all, and watch your website rise on SERPs? Good luck!