Why Should a Small Business invest in SEO?


May 2017

Running a small business in this fierce competition successfully is no joke. Good exposure to the company, its products and services in this digital era is a must. But there are many challenges small businesses face, like having smaller marketing budgets, small number of employees etc. So how would a humble small business compete and conquer their target audience? The answer is simple: SEO.

So what’s SEO ? – Allow us to define it in simple words.

SEO or Search Engine Optimization is a method to improve the exposure of your website in the search engine results page (SERPS), these search engines follow multiple algorithms to find , index and prioritize your website in their search results when a user searches for something, we call these search terms as “keywords”. One needs to optimize their website so that search engines would find and rank their website for their targeted keywords. Finding the right buyer keywords and optimizing your website so that your potential customers could find it is the key and it takes years of experience and research to do it right.

Here are some reasons small businesses should invest in learning SEO or hire professionals for a better ROI.

The Exposure

Needless to say, SEO gives a small business the exposure they need online. In this internet era,  having a good website and the right exposure to it will help reach your potential target audience. Remember a website is the face of your business online and it is very important that it is set up properly, like being optimized for speed, having proper structure and content. But, and this is a big BUT, no matter how good your website is, the point is lost if one cannot find it in search engines.

SEO is budget friendly

Advertising on printed media or television will cost a bomb and again the exposure will not as targeted as in SEO. Obviously small business cannot afford that, which is why we call them “small” business in the first place. But here is the fact, with just a few hundred dollars of investment in SEO every month you could get amazing ROI ….”if” done right, this “if” is tricky…read on.

You need experts

With billions of websites out there and most of the niches having competition in millions, be it for PPC advertising or organic search results, one has to have sound knowledge and experience in SEO to achieve desired results. Especially now that search giants, like Google are updating their algorithm almost every day, one needs to stay on top of these changes and create the right plan of action.

It’s safe to assume that many small businesses won’t have the time for that. That’s  why we are here, to help you achieve your goals at a reasonable price and with experience, skill and patience to get the job, you can sit back and enjoy the results, contact us now for a free quote and free website audit.

Any questions ? Please comment and we will get back to you asap.