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Google has brought so many innovations to the search engine game that it can be challenging to keep up with them sometimes. In addition to the significant overhauls to the platform that sometimes occur, there are also all of the different features that often get updates, some of which include the introduction of new features.…

As a business owner, you probably have done some basic keyword research for your current marketing strategy. However, it isn’t something that you can do once and forget about. It is something that, if you want to stay ahead of the competition and rank high on Google and other search engines, should be done on…

Last month, it was revealed that Google was rolling out its most recent algorithm update. Since the search engine giant seldom lets anyone other than its employees know when the new updates are coming out, this news was like a popular artist dropping an unexpected new album. It was understandable that many webmasters and content…

California Lawmakers Approve New GDPR-Style Data Privacy Rules On June 28, legislators put California on track to give its residents the highest level of data privacy protection in the country. This happened with the passing of a bill related to the California Consumer Privacy Act. The wide-sweeping legislation bears many similarities to the European Union’s…

Refining their image and improving ease-of-use has been in the spotlight for Google, Facebook and Bing Ads this past week. We’ll take a look at what exactly has been going on with these three industry giants plus fill you in on back-to-back SEO conferences on either side of the Atlantic. Bing Ads Renames and Upgrade…

Facebook and Google Could Be in The Crosshairs at New FTC Hearings The Federal Trade Commission (FTC) has announced new public hearings set for September, 2018 and extending to January, 2019. The hearings, which will be streamed live online, will focus on “Competition and Consumer Protection in the 21st Century.” Specific areas for discussion include…

Liveramp Identitylink Comes to Bing Search Ads A June 13 press release from data onboarding and identity resolution provider LiveRamp has revealed that it is making its Identitylink service available on Bing Search Ads. With Identitylink, a brand can target its ads to specific customers when they do searches on Bing. The service has already…