Author: Srikar Srinivasula
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Direct Vs Organic Traffic: Pros, Cons & Everything You Need to Know
Direct vs Organic Traffic which one is more important for your website traffic. As a website owner, where should your focus be? Read on as we answer all these questions and much more in this detailed article. There are several sources from which a website can get its traffic. Let’s discuss this one by one…
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Re-Discovering Lost Search Traffic: The Benefits of Performing an SEO Audit
If your website doesn’t enjoy good visibility and has slipped down below the first page of Google search results, that could mean you are losing the vast majority of potential clicks to your site. The fact that domains on the second page of Google tend to command a mere 5% of search traffic tells you…
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How To Improve Your Website’s Sitemap
Sitemaps play an important role in how your website is interpreted by search engines and although there are actually a couple of different types of sitemaps that you can create as part of your website building process the one that really matters from an SEO perspective is an XML sitemap. In very basic terms, an…
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A Threat to your SEO Rankings – How to Figure Out Duplicate Content Issues
Duplicate content can be a clear and present danger to the success of your rankings and it can easily lead to a loss of traffic which is why it is an issue that needs to be addressed and remedied if you don’t want to experience unwanted search engine difficulties. A good starting point would be…
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Changes to Google Adwords – Here is a comprehensive overview on the seismic changes to Google ads!
Anyone using Google Ads as part of their digital marketing strategy needs to be aware of the changes that are taking place with their keyword recommendations. It would be fair to say that these changes create opportunities to hone your strategy but it also has to be said that not everyone is embracing the added…
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Do You Have a Multi-Language Website? Here are 3 Ways You Can Optimize Your Website for International Presence
Important services for agencies and businesses to boost their Google rankings If your SEO focus is primarily on local searches that is a strategy that could mean you are missing out on a world of opportunities from international customers. The fundamental point that you always need to have in your mind is that you can…
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Top 10 Future-Proof Link Building Tactics That Work Wonders in 2019
If you want your business or agency to grow organically and achieve a higher profile along the way link building is an important strategy and, arguably, pivotal to your success in climbing the Google rankings. Here is a look at what sort of link building tactics you need to adopt and why they matter for…
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5 Content Marketing Channels That Go Beyond the Traditional Blog Posts and Articles
Every year, marketers are making more significant investments in their content marketing strategies, and rightfully so. According to Rishi Dave, the Executive Director of Digital Marketing at Dell, consumers today are entirely self-directed in their purchasing journeys. The content businesses create help to empower these audiences to make more educated and informed decisions. The challenge…
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Weekly SEO Updates – What is Neural Matching and Why Does it Matter
Webmasters noticed unusual fluctuations in the ranking of some of their websites on Halloween when the MozCast temperature hit 93 degrees. After dropping for a couple of days, the temperature spiked up to 99 degrees on November 5 and 6 leaving many to wonder what Google was up to. While Google has not released a…