Every year, marketers are making more significant investments in their content marketing strategies, and rightfully so. According to Rishi Dave, the Executive Director of Digital Marketing at Dell, consumers today are entirely self-directed in their purchasing journeys. The content businesses create help to empower these audiences to make more educated and informed decisions. The challenge that [...]
Webmasters noticed unusual fluctuations in the ranking of some of their websites on Halloween when the MozCast temperature hit 93 degrees. After dropping for a couple of days, the temperature spiked up to 99 degrees on November 5 and 6 leaving many to wonder what Google was up to. While Google has not released a formal [...]
Not long ago, Google reminded marketers that syndicating their content to multiple sites around the web for the sake of getting backlinks could lead to lost search engine rankings, due to both spammy linking activity and to spreading low-value, duplicate content. It didn't take long before every publisher on the web was terrified of getting slapped [...]
There’s been a lot of talk about algorithm changes over the last few weeks. Specifically in mid-October there seemed to be a big change, as many peoples page rankings changed. Algorithm Changes Firstly, let me start by pointing out that Google is constantly changing and tweaking its’ algorithm. Often these tweaks are made daily (or more [...]
Getting traffic to your website is always a high priority. And as a responsible business leader, you want to drive traffic to your company website as affordably and efficiently as possible. You know that SEO has been proven to increase traffic levels, when done properly, so you want to use the best practices out there to [...]
Google has brought so many innovations to the search engine game that it can be challenging to keep up with them sometimes. In addition to the significant overhauls to the platform that sometimes occur, there are also all of the different features that often get updates, some of which include the introduction of new features. This [...]
As a business owner, you probably have done some basic keyword research for your current marketing strategy. However, it isn't something that you can do once and forget about. It is something that, if you want to stay ahead of the competition and rank high on Google and other search engines, should be done on a [...]
Last month, it was revealed that Google was rolling out its most recent algorithm update. Since the search engine giant seldom lets anyone other than its employees know when the new updates are coming out, this news was like a popular artist dropping an unexpected new album. It was understandable that many webmasters and content creators [...]
California Lawmakers Approve New GDPR-Style Data Privacy Rules On June 28, legislators put California on track to give its residents the highest level of data privacy protection in the country. This happened with the passing of a bill related to the California Consumer Privacy Act. The wide-sweeping legislation bears many similarities to the European Union’s General [...]
Refining their image and improving ease-of-use has been in the spotlight for Google, Facebook and Bing Ads this past week. We’ll take a look at what exactly has been going on with these three industry giants plus fill you in on back-to-back SEO conferences on either side of the Atlantic. Bing Ads Renames and Upgrade Its [...]
