If your website doesn’t enjoy good visibility and has slipped down below the first page of Google search results, that could mean you are losing the vast majority of potential clicks to your site. The fact that domains on the second page of Google tend to command a mere 5% of search traffic tells you everything [...]
Sitemaps play an important role in how your website is interpreted by search engines and although there are actually a couple of different types of sitemaps that you can create as part of your website building process the one that really matters from an SEO perspective is an XML sitemap. In very basic terms, an XML [...]
Duplicate content can be a clear and present danger to the success of your rankings and it can easily lead to a loss of traffic which is why it is an issue that needs to be addressed and remedied if you don’t want to experience unwanted search engine difficulties. A good starting point would be to [...]
Anyone using Google Ads as part of their digital marketing strategy needs to be aware of the changes that are taking place with their keyword recommendations. It would be fair to say that these changes create opportunities to hone your strategy but it also has to be said that not everyone is embracing the added features [...]
Important services for agencies and businesses to boost their Google rankings If your SEO focus is primarily on local searches that is a strategy that could mean you are missing out on a world of opportunities from international customers. The fundamental point that you always need to have in your mind is that you can reach [...]
If you want your business or agency to grow organically and achieve a higher profile along the way link building is an important strategy and, arguably, pivotal to your success in climbing the Google rankings. Here is a look at what sort of link building tactics you need to adopt and why they matter for your [...]
Every year, marketers are making more significant investments in their content marketing strategies, and rightfully so. According to Rishi Dave, the Executive Director of Digital Marketing at Dell, consumers today are entirely self-directed in their purchasing journeys. The content businesses create help to empower these audiences to make more educated and informed decisions. The challenge that [...]
Webmasters noticed unusual fluctuations in the ranking of some of their websites on Halloween when the MozCast temperature hit 93 degrees. After dropping for a couple of days, the temperature spiked up to 99 degrees on November 5 and 6 leaving many to wonder what Google was up to. While Google has not released a formal [...]
Not long ago, Google reminded marketers that syndicating their content to multiple sites around the web for the sake of getting backlinks could lead to lost search engine rankings, due to both spammy linking activity and to spreading low-value, duplicate content. It didn't take long before every publisher on the web was terrified of getting slapped [...]
There’s been a lot of talk about algorithm changes over the last few weeks. Specifically in mid-October there seemed to be a big change, as many peoples page rankings changed. Algorithm Changes Firstly, let me start by pointing out that Google is constantly changing and tweaking its’ algorithm. Often these tweaks are made daily (or more [...]
