{"id":15635,"date":"2023-06-12T09:21:53","date_gmt":"2023-06-12T09:21:53","guid":{"rendered":"https:\/\/rankz.co\/blog\/?p=15635"},"modified":"2023-07-06T04:44:10","modified_gmt":"2023-07-06T04:44:10","slug":"blogger-outreach-for-link-building","status":"publish","type":"post","link":"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/","title":{"rendered":"Blogger Outreach For Link Building: How Does it Work?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#What_is_Blogger_Outreach\" >What is Blogger Outreach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#What_is_Link_Building\" >What is Link Building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#What_are_the_Benefits_of_SEO_Blogger_Outreach_for_Link_Building\" >What are the Benefits of SEO Blogger Outreach for Link Building?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Great_for_Backlinks\" >Great for Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Helps_to_Build_Relationships\" >Helps to Build Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Increases_your_Online_Visibility\" >Increases your Online Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Content_Promotion\" >Content Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Improves_Your_Websites_Ranking\" >Improves Your Website\u2019s Ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Increases_Trust_and_Brands_Credibility\" >Increases Trust and Brands Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Helps_you_to_Connect_with_Your_Target_Audience\" >Helps you to Connect with Your Target Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Blogger_Outreach_Tools_For_Link_Building\" >Blogger Outreach Tools For Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Process_of_Blogger_Outreach_for_Link_Building\" >Process of Blogger Outreach for Link Building<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Find_LeadingProminent_Bloggers\" >Find Leading\/Prominent Bloggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Research_and_Make_a_List_of_Bloggers\" >Research and Make a List of Bloggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Identify_the_Right_Guest_Blogging_Opportunities\" >Identify the Right Guest Blogging Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Find_your_Prospects_Email_Address\" >Find your Prospects Email Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Reach_Out_to_the_Bloggers_by_Using_Their_Contact_Information\" >Reach Out to the Bloggers by Using Their Contact Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Organize_and_Handle_Your_Blogger_Outreach_Project\" >Organize and Handle Your Blogger Outreach Project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Understand_Your_Results_and_Optimize_Your_Blogger_Outreach_Strategy\" >Understand Your Results and Optimize Your Blogger Outreach Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Common_Risks_Involved_in_a_Link_Building_Campaign\" >Common Risks Involved in a Link Building Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Getting_Links_from_Low_Quality_Sites\" >Getting Links from Low Quality Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Avoid_BuyingSelling_Links\" >Avoid Buying\/Selling Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Getting_Your_Site_Penalized_by_Google\" >Getting Your Site Penalized by Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Lack_of_HonestyClarity_From_the_Contractor\" >Lack of Honesty\/Clarity From the Contractor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Not_Using_Anchor_Text_Correctly\" >Not Using Anchor Text Correctly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/rankz.co\/blog\/blogger-outreach-for-link-building\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As we all know, <a href=\"https:\/\/rankz.co\/blog\/top-10-benefits-of-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">link building<\/a> is the bread and butter of SEO. However, if you want to secure the top spots in Google, you\u2019re going to need to focus on <a href=\"https:\/\/rankz.co\/blog\/white-hat-link-building-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">link building strategies<\/a> that prioritize topical relevance and authority. And that\u2019s where blogger outreach comes in. Do it correctly, and you\u2019ll net yourself a shiny new dofollow backlink that comes from a niche authority, one of the most effective of its kind.<\/p>\n\n\n\n<p>To this very day, blogger outreach remains one of the top content marketing strategies. In other words, outreach <a href=\"https:\/\/rankz.co\/blog\/best-link-building-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">link building<\/a> is a reliable, evergreen, and, most importantly, fully white-hat SEO method. Learn it one time, and you\u2019ll be able to re-use it time and time again, firmly cementing its place on your <a href=\"https:\/\/rankz.co\/blog\/off-page-seo-checklist-to-rank-higher-in-serp\/\" target=\"_blank\" rel=\"noreferrer noopener\">off page seo checklist<\/a>.<\/p>\n\n\n\n<p>In today\u2019s guide, you will learn about blogger outreach and all that goes along with it, including what it is, its SEO benefits, risks, and the exact step-by-step process on how to execute it properly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Blogger_Outreach\"><\/span>What is Blogger Outreach?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Blogger outreach is forming mutually beneficial business relationships with influential bloggers and webmasters in your niche. Typically, this involves you providing unique and valuable content in exchange for a mention and a link back to your website on their blog.<\/p>\n\n\n\n<p>The goal of an outreach campaign is to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase your brand awareness<\/li>\n\n\n\n<li>Benefit your website\u2019s SEO<\/li>\n\n\n\n<li>Increase organic traffic to your website<\/li>\n\n\n\n<li>Get access to a targeted audience<\/li>\n<\/ul>\n\n\n\n<p>From a business point of view, there is something to gain for both parties involved. However, to get this to work, you\u2019re going to need to approach the matter with the correct blogger outreach strategy (more on this soon).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Link_Building\"><\/span>What is Link Building?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Link building is the process of acquiring backlinks to your website through various means (blogger outreach is one of them). The benefits of link building are enormous; not only does this help you propel your website to the top of the search engine rankings, but also gets you some organic clicks from users who are browsing the internet.<\/p>\n\n\n\n<p><a href=\"https:\/\/rankz.co\/blog\/google-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s algorithm<\/a> is too complex to cover in a single article, but if there\u2019s one statement that\u2019s generally true, it would be that your website is going to require many high-quality backlinks to conquer the most competitive niches.<\/p>\n\n\n\n<p>To sort out which websites deserve to be placed on top of <a href=\"https:\/\/rankz.co\/blog\/serp-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERPs<\/a>, it uses sophisticated logic, and a diversified link profile from relevant sources is a huge vote of confidence that your website is an authority in the niche you\u2019re operating in. And that\u2019s the <a href=\"https:\/\/rankz.co\/blog\/importance-of-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">importance of backlinks<\/a> in a nutshell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_SEO_Blogger_Outreach_for_Link_Building\"><\/span>What are the Benefits of SEO Blogger Outreach for Link Building?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, these two terms are interconnected in more ways than one. In fact, link building services often rely on SEO benefits of <a href=\"https:\/\/rankz.co\/blog\/best-guest-posting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">guest posting<\/a> and blogger outreach to optimize your website for the search engines.<\/p>\n\n\n\n<p>But that\u2019s not the end of the story. In fact, there are other benefits to initiating an outreach campaign:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Great_for_Backlinks\"><\/span>Great for Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We\u2019ve already mentioned the <a href=\"https:\/\/rankz.co\/blog\/benefits-of-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of SEO<\/a> and how getting backlinks is a vital component of your off page seo checklist. However, there\u2019s more to it than that. Did you know that the backlinks you build this way tend to be one of the finest you can acquire? This is due to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topical relevance:<\/strong> the backlink is coming from a website that\u2019s related to your niche (a major ranking signal).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Editorial placement:<\/strong> as opposed to being placed in the sidebar of footer, the backlink will be placed in an editorial position within the content itself (another major green flag for Google).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dofollow tag:<\/strong> getting a <a href=\"https:\/\/rankz.co\/blog\/do-follow-vs-no-follow-link\/\" target=\"_blank\" rel=\"noreferrer noopener\">dofollow backlink<\/a> means that some of the website\u2019s authority will pass through to you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Helps_to_Build_Relationships\"><\/span>Helps to Build Relationships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Any blogger outreach strategy is about building mutually-beneficial relationships that benefit both parties involved. They get valuable content for free to publish on their website, meaning they don\u2019t have to spend their time, energy, or resources to write it. You, on the other hand, get access to their audience that consists of targeted buyers, in addition to getting a quality dofollow backlink and other benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increases_your_Online_Visibility\"><\/span>Increases your Online Visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing your products and services online is a matter you should approach from every possible angle. When an opportunity presents itself to position your offerings in front of a starving audience, it\u2019s an opportunity you should take. Keep in mind that the website you\u2019re publishing on has people with similar interests that are rather likely to be interested in what you have to offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Promotion\"><\/span>Content Promotion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No matter what kind of business you\u2019re running, you\u2019re going to need to promote it in some way if you want other people to find it. As it so happens, following the blogger outreach strategy is one of the best options at your disposal. Through content marketing, your website grows organically, and <a href=\"https:\/\/rankz.co\/blog\/direct-vs-organic-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">traffic<\/a> will keep coming in long after you\u2019ve decided to pause your outreach campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improves_Your_Websites_Ranking\"><\/span>Improves Your Website\u2019s Ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to conquer the top spots in Google, the importance of backlinks is paramount to your success. To acquire them, what is better than an editorial <a href=\"https:\/\/rankz.co\/blog\/how-to-create-dofollow-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">dofollow backlink<\/a> that\u2019s coming from a thematically-related blog? That\u2019s what guest blogging is all about.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increases_Trust_and_Brands_Credibility\"><\/span>Increases Trust and Brands Credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to stand any chance of making a sale, you\u2019re going to need a prospective customer to trust you. Without trust, they are likely to flock to your competition. Therefore, building your businesses\u2019 trust and credibility is a sensible investment to make. The more people that endorse it, the easier it will be to land a new customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Helps_you_to_Connect_with_Your_Target_Audience\"><\/span>Helps you to Connect with Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In marketing, targeting the right demographics is everything. After all, it makes little sense to try making a garage door sale to people who don\u2019t even own a vehicle or have any real estate to their name. Hence, proper audience targeting makes all the difference between a successful and an unsuccessful content marketing campaign.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blogger_Outreach_Tools_For_Link_Building\"><\/span>Blogger Outreach Tools For Link Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Traditionally, outreach link building involves contacting every blogger directly and that\u2019s after doing your research to compile such a list in the first place. Then, you have to hope for them willing to take you up on your offer, which, in this industry, is quite hard, because most of the responses you\u2019ll get are either going to be a \u201cno\u201d or they won\u2019t bother to respond to you in the first place.<\/p>\n\n\n\n<p>That\u2019s why blogger outreach tools and platforms like <a href=\"https:\/\/outreachz.com\/\" target=\"_blank\" rel=\"noopener\">OutreachZ<\/a> are effectively revolutionizing the game by giving you easy access to a pre-vetted database of bloggers who have already demonstrated their willingness to participate in a guest blogging arrangement. This means you only need to pay your subscription fee and the platform will take care of the rest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Process_of_Blogger_Outreach_for_Link_Building\"><\/span>Process of Blogger Outreach for Link Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The fact of the matter is, blogger outreach takes time. In addition, you won\u2019t be able to find an infinite number of prospects in your niche, so you really need to make all your efforts count. Plus, there are other technical aspects you need to keep in mind such as deliverability of your emails.<\/p>\n\n\n\n<p>With this in mind, we\u2019ve prepared a step-by-step blogger outreach process for you to follow to ensure optimal results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_LeadingProminent_Bloggers\"><\/span>Find Leading\/Prominent Bloggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your knee-jerk reaction might be to do a simple Google search, and there\u2019s nothing wrong with that approach. However, to save you some valuable time in the process, it makes sense to check out hand-curated directories that list out some of the most influential blogs in your niche. For best results, it\u2019s best to combine these two techniques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_and_Make_a_List_of_Bloggers\"><\/span>Research and Make a List of Bloggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just as bloggers are discerning in regard to who they want to be working with, you want to adopt the same mindset and pre-qualify your prospective business partners as well. As you narrow down your list of bloggers, focus on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their follower numbers<\/li>\n\n\n\n<li>SEO authority<\/li>\n\n\n\n<li>Reputation of the brand<\/li>\n\n\n\n<li>Level of interaction their website gets<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>Feel free to organize them into clusters and make your selection of A, B, and C tier prospects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_the_Right_Guest_Blogging_Opportunities\"><\/span>Identify the Right Guest Blogging Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There is another technique you can resort to in your search that will up the chances of your success. For instance, let\u2019s suppose you\u2019ve discovered a website that\u2019s linking to a lower-quality article that you\u2019ve produced a much superior version of. You can alert them to the fact and mention why your article is simply a much better resource.<\/p>\n\n\n\n<p>There\u2019s a similar technique you can try if they are linking to an article that\u2019s no longer published (ask them to replace it with yours). Lastly, see if you can find websites that mention you in their content without directly linking to you (it\u2019s an easy fix).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_your_Prospects_Email_Address\"><\/span>Find your Prospects Email Address<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you can reach out to them, you\u2019re going to need to get your hands on their contact details. If you\u2019re skilled with using Google, that\u2019s a good way to do it. However, there are other dedicated online tools that can help you get the job done much faster, a good example of which is Hunter. It also has its own browser extension. A good alternative is Voila Norbert.<\/p>\n\n\n\n<p>If all else fails, consider reaching out to your prospects through other means such as their social media handle. Also, keep in mind that some of them have an established process for colalborations of this nature, meaning you\u2019re goling to have to go through the onboarding process on their official website or something similar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_Out_to_the_Bloggers_by_Using_Their_Contact_Information\"><\/span>Reach Out to the Bloggers by Using Their Contact Information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to ensure a high response rate and get a lot of yesses, it\u2019s going to be crucial to follow the right blogger outreach strategy. In other words, how you address them and structure your email can make all the difference.<\/p>\n\n\n\n<p>Since they\u2019re probably getting a ton of requests like these, you need to give them a solid reason why they should choose you. In case you\u2019re just starting out, you can google a blogger outreach email template to use as your starting point.<\/p>\n\n\n\n<p>General pointers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep it short and to the point<\/li>\n\n\n\n<li>Personalize (address them by their name)<\/li>\n\n\n\n<li>Slide in a compliment or two<\/li>\n\n\n\n<li>Mention why this type of content would do well on their blog<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organize_and_Handle_Your_Blogger_Outreach_Project\"><\/span>Organize and Handle Your Blogger Outreach Project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since you\u2019re going to be contacting a long list of bloggers, you should keep your workflow organized by using a spreadsheet. After all, it would look unprofessional, not to mention embarrassing, to contact the same person twice (unless it was an intentional follow-up email).<\/p>\n\n\n\n<p>This is no rocket science; simply create one column for their name, one for their contact details, and another for any special comments and remarks you might have. It helps to track whether they have responded to your email already and what phase the negotiation is at, similarly to what CRM software allows you to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Your_Results_and_Optimize_Your_Blogger_Outreach_Strategy\"><\/span>Understand Your Results and Optimize Your Blogger Outreach Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At the end of your blogger outreach campaign, it\u2019s time to sit back, give it some time, analyze your results and take in the lessors learned. Again, it\u2019s completely normal that you won\u2019t get a response most of the time, especially if you\u2019re just starting out and your website is still fresh.<\/p>\n\n\n\n<p>If you want to send a follow-up email to someone who hasn\u2019t responded yet, don\u2019t be annoying or spammy. As a general rule of thumb, it\u2019s fine to send a follow-up email once every couple of months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Risks_Involved_in_a_Link_Building_Campaign\"><\/span>Common Risks Involved in a Link Building Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Of course, blogger outreach has certain risks you need to keep in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Links_from_Low_Quality_Sites\"><\/span>Getting Links from Low Quality Sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This game is about quality, not quantity. In other words, it\u2019s better to get a couple of high-quality, <a href=\"https:\/\/rankz.co\/blog\/niche-relevant-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">niche-relevant backlinks<\/a> than a whole bouquet of spammy backlinks that will only hurt your website\u2019s <a href=\"https:\/\/rankz.co\/blog\/types-of-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>. If you\u2019re outsourcing the task, please make sure you\u2019re working with a reputable provider so there won\u2019t be any unpleasant surprises on your backlink profile. Also, don\u2019t be lured by websites that accept any post that comes their way &#8211; you want them to have some sort of quality filter in place (this makes sure the website in question stays a quality resource and doesn\u2019t devolve into a toxic link farm).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_BuyingSelling_Links\"><\/span>Avoid Buying\/Selling Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google is strictly against manipulating its search engine algorithm, a stance its representatives made clear on several occasions. If, for example, a certain website openly advertises it\u2019s selling backlinks for a monetary compensation, both can get penalized. At the same time, if you\u2019re going to get a backlink from an obvious link farm that accepts anything and everything, this is a toxic backlink that will do more harm than good.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Your_Site_Penalized_by_Google\"><\/span>Getting Your Site Penalized by Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Generally, Google wants to see your website acquiring <a href=\"https:\/\/rankz.co\/blog\/types-of-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a> naturally. This means that any unnaturally acquired backlink could be seen as search engine algorithm manipulation, and thus penalized accordingly. This is particularly true if the site you\u2019re looking to get a backlink from openly advertises that it provides backlinks in exchange for monetary or other forms of compensation. Also, the website you\u2019re trying to source a backlink from may be a link farm, in which case you\u2019re setting yourself up to get a toxic backlink from a bad neighborhood.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lack_of_HonestyClarity_From_the_Contractor\"><\/span>Lack of Honesty\/Clarity From the Contractor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re planning to take on the task of doing blogger outreach yourself, you\u2019re going to have full control over the entire process. However, if you\u2019re going to outsource it, this comes with certain risks, particularly if your freelancer or contractor isn\u2019t fully transparent with you where they\u2019re going to source their backlinks from. For instance, they might tell you they\u2019re seeking out <a href=\"https:\/\/rankz.co\/blog\/benefits-of-guest-posting\/\" target=\"_blank\" rel=\"noreferrer noopener\">guest posting<\/a> opportunities, all the while they could be using your money to blast your website with toxic PBN backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_Using_Anchor_Text_Correctly\"><\/span>Not Using Anchor Text Correctly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember what we said about having a natural backlink profile? If all of your backlinks have the same exact keyword match anchor to them, this virtually screams \u201clink manipulation\u201d. It\u2019s much better to mix it up by including some longer sentences, sometimes without any kind of keyword at all. Also, don\u2019t forget to throw in some branded anchors every once in a while.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Blogger outreach is one of the most effective strategies to secure high quality editorial dofollow backlinks. At the same time, it helps position your brand as a voice of trust and authority, placing your offerings in front of targeted demographics. Since it\u2019s mutually-beneficial business proposition, many bloggers and webmasters will be inclined to take you up on your offer if you provide enough value by writing top-notch content anyone would be happy to publish.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we all know, link building is the bread and butter of SEO. However, if you want to secure the top spots in Google, you\u2019re going to need to focus on link building strategies that prioritize topical relevance and authority. And that\u2019s where blogger outreach comes in. Do it correctly, and you\u2019ll net yourself a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15668,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-15635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"jetpack_featured_media_url":"https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/Blogger-Outreach-for-Link-Building.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/15635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/comments?post=15635"}],"version-history":[{"count":0,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/15635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media\/15668"}],"wp:attachment":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media?parent=15635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/categories?post=15635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/tags?post=15635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}