{"id":15589,"date":"2023-05-09T12:13:54","date_gmt":"2023-05-09T12:13:54","guid":{"rendered":"https:\/\/rankz.co\/blog\/?p=15589"},"modified":"2023-07-06T04:44:10","modified_gmt":"2023-07-06T04:44:10","slug":"on-page-seo-checklist","status":"publish","type":"post","link":"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/","title":{"rendered":"On Page SEO Checklist: The Ultimate Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#What_is_On_page_SEO\" >What is On page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#What_are_the_Benefits_of_On_page_SEO\" >What are the Benefits of On page SEO?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#On_Page_SEO_Checklist\" >On Page SEO Checklist<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Update_Your_Sites_Existing_Content\" >Update Your Site\u2019s Existing Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Optimize_Titles_Meta_Titles_and_Descriptions\" >Optimize Titles, Meta Titles and Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Use_Internal_External_Linking\" >Use Internal &amp; External Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Set_Up_Google_Analytics\" >Set Up Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Optimize_your_Image_Content\" >Optimize your Image Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Make_Sure_Your_Website_is_Indexing\" >Make Sure Your Website is Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Use_Social_Media_to_Reach_Your_Target_Audience\" >Use Social Media to Reach Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Ensure_Your_Site_Content_is_Up_to_Date\" >Ensure Your Site Content is Up to Date<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Find_and_Fix_Orphan_Pages\" >Find and Fix Orphan Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#How_to_Optimize_Your_Title_tags_for_On_Page_SEO\" >How to Optimize Your Title tags for On Page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Include_Appropriate_Keywords_in_Title_Tag\" >Include Appropriate Keywords in Title Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Make_Sure_Your_Title_Tags_are_Unique_on_Your_Website_and_SERP\" >Make Sure Your Title Tags are Unique on Your Website and SERP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Be_aware_of_the_Title_Tag_Length\" >Be aware of the Title Tag Length<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#How_to_OptimizeYour_Meta_Description_for_On_Page_SEO\" >How to OptimizeYour Meta Description for On Page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Do_Away_With_Duplicate_Meta_Descriptions\" >Do Away With Duplicate Meta Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Write_Unique_Meta_Descriptions_for_Each_Page\" >Write Unique Meta Descriptions for Each Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Include_your_Target_Keyword_in_the_Meta_Description\" >Include your Target Keyword in the Meta Description<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#On_Page_vs_Off_Page_vs_Technical_SEO\" >On Page vs. Off Page vs. Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/rankz.co\/blog\/on-page-seo-checklist\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>If you\u2019re wondering how do I increase my page rank in SERP, tweaking your website internally is a good place to start. To help you get there as soon as possible, we\u2019ve comprised an on page SEO checklist that you can use as your step-by-step guide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04.jpg\" alt=\"\" class=\"wp-image-15590\" width=\"1213\" height=\"770\" srcset=\"https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04.jpg 1000w, https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04-300x191.jpg 300w, https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04-768x488.jpg 768w, https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04-320x202.jpg 320w, https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04-200x127.jpg 200w, https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04-400x254.jpg 400w, https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04-600x381.jpg 600w, https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04-800x508.jpg 800w\" sizes=\"auto, (max-width: 1213px) 100vw, 1213px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_On_page_SEO\"><\/span>What is On page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On page SEO is the process of tweaking your website\u2019s internal components with the goal of ranking higher in the search engines. Also referred to as on site SEO, the on page SEO checklist includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Title tags<\/li>\n\n\n\n<li>Meta description tags<\/li>\n\n\n\n<li>H1 tags<\/li>\n\n\n\n<li>URL structure<\/li>\n\n\n\n<li>Internal links<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>These, among many other factors, are what search engine algorithms consider when trying to pinpoint whether your website matches the user\u2019s search intent and provides a good user experience.<\/p>\n\n\n\n<p>The more of these on page SEO steps you take, the more your website will naturally gravitate towards the top of the search engines. Fail to do so, and it will be buried somewhere deep down the search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_On_page_SEO\"><\/span>What are the Benefits of On page SEO?&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google is on a mission to serve its users who are interested in getting their search queries answered as quickly and efficiently as possible. To determine which pages should rank at the top for a given search query, its algorithms analyze several on page factors to see whether that particular page soothes the user\u2019s curiosity and matches the search intent.<\/p>\n\n\n\n<p>In other words, if your website is built for the end-user in mind and provides helpful content as well as a spotless overall user experience, it will get an increasing amount of <a href=\"https:\/\/rankz.co\/blog\/direct-vs-organic-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">traffic<\/a> from the search engines, thus ultimately affecting your sales and bottom line.<\/p>\n\n\n\n<p>This is one of the major benefits of <a href=\"https:\/\/rankz.co\/blog\/types-of-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>, both on-page and off-page alike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On_Page_SEO_Checklist\"><\/span>On Page SEO Checklist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To propel your website to the top of SERP listings as soon as possible, go through our on page SEO checklist and see if there are any improvements you can implement:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Update_Your_Sites_Existing_Content\"><\/span>Update Your Site\u2019s Existing Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the online <a href=\"https:\/\/rankz.co\/blog\/google-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a> world, there\u2019s a saying that content is king. That sounds nice and dandy, but what does it really mean?<\/p>\n\n\n\n<p>To answer that question, try to place yourself in the shoes of your visitors and make an honest assessment of whether the content you\u2019ve published delivers exactly what the title promises.&nbsp;<\/p>\n\n\n\n<p>Ask yourself, is this the kind of article you\u2019d be compelled to read yourself? If the answer is \u2018no\u2019, list out the changes you\u2019d make and that will be your set of guidelines and technical SEO techniques to implement if you want to lower your bounce rate and get more traffic from Google.<\/p>\n\n\n\n<p>If your website operates in the health <a href=\"https:\/\/rankz.co\/blog\/niche-relevant-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">niche<\/a> or any similar categories, do not forget to link to credible sources to back up your arguments. This signals to the search engines that you\u2019ve done your homework and that what you\u2019re stating is based on science rather than fiction.<\/p>\n\n\n\n<p>Furthermore, make sure to incorporate on page SEO keywords organically so that they naturally flow within the sentence structure (as opposed to stuffing them just for the sake of doing so, which is a massive no-no in today\u2019s SEO landscape).<\/p>\n\n\n\n<p>Above all, see to it that the content is free of fluff and that it matches the search intent of that particular keyword. Ideally, the content should be so helpful and well-written that other people will want to link to it without you even asking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_Titles_Meta_Titles_and_Descriptions\"><\/span>Optimize Titles, Meta Titles and Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next crucial element on our on page SEO checklist are the website\u2019s HTML elements &#8211; this is where it gets slightly technical. For non-coders, these are HTML tags that are nested in your website\u2019s source code and are invisible to the naked eye when the website gets rendered in someone\u2019s browser (unless you were to deliberately look for them in the source code, that is).<\/p>\n\n\n\n<p>Nevertheless, meta tags play an important role in how search engine algorithms see your website and are some of the most crucial on page factors to consider. Inside the code, they look like this:<\/p>\n\n\n\n<p>&lt;h1&gt;H1 goes here&lt;\/h1&gt;<\/p>\n\n\n\n<p>&lt;title&gt;Title goes here&lt;\/title&gt;<\/p>\n\n\n\n<p>&lt;meta name=&#8221;description&#8221; content=&#8221;Description goes here&#8221;&gt;<\/p>\n\n\n\n<p>Oftentimes, you will see the title tags being used to display the website\u2019s title (these are also used to define what your browser will display in the active browser tab).<\/p>\n\n\n\n<p>The key thing to remember if you want high search engine rankings is to naturally incorporate keywords in all of these (make sure they\u2019re a part of the sentence).<\/p>\n\n\n\n<p>For the title, keep it below 60 characters, therefore short and concise wins the race. Capitalize it, but don\u2019t have it be all-caps (your readers won\u2019t appreciate being screamed at).<\/p>\n\n\n\n<p>For the description, keep it below 160 characters, and keep in mind this is what Google will sometimes display right in the <a href=\"https:\/\/rankz.co\/blog\/serp-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERP features<\/a> at their discretion, right below each search engine listing\u2019s respective title. Therefore, structure it in such a way that the user will be curious and thus compelled to click through to read the full article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Internal_External_Linking\"><\/span>Use Internal &amp; External Linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the essential on page SEO <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">techniques<\/a> is to have your content link to internal and external resources, each serving as a way to provide additional information to the user while helping the webmaster reap massive <a href=\"https:\/\/rankz.co\/blog\/benefits-of-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO benefits<\/a>.<\/p>\n\n\n\n<p>External links point to other domains different than the one your content is published on and are typically used to reference authority sources on the topic. This tells Google as well as your readers that you\u2019ve researched what you\u2019re writing about, which leads to an increase in perceived trustworthiness and credibility.<\/p>\n\n\n\n<p>Internal links, on the other hand, point to content that\u2019s published on the same domain. Whenever you\u2019re writing about something, see if you\u2019ve written a similar article that\u2019s somehow related to the content at hand or expands on it in a meaningful way. Ideally, the anchor you use should include the keyword that article is about (make sure to keep them varied).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Up_Google_Analytics\"><\/span>Set Up Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Analytics is an integratable tool that comes from the search giant itself. Best of all, it\u2019s completely free to use! By installing it on your website, you will have an easy way of knowing how many visitors you\u2019re getting as well as the sources they\u2019re coming from.<\/p>\n\n\n\n<p>Installing it can get a little bit technical if you have a static website, but if you\u2019re using a modern CMS like WordPress, the good news is that it only takes a couple of clicks without having to dig through the code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_your_Image_Content\"><\/span>Optimize your Image Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enriching your content with images is one of the on page SEO steps you can take to improve the overall user experience as well as make your content attractive in the eyes of search engine algorithms.<\/p>\n\n\n\n<p>The images you include should be topically relevant, not too big in file size (we don\u2019t want to make the page load any longer than it needs to), and with a link to the original author (where one is warranted).<\/p>\n\n\n\n<p>For search engine purposes, you should also include an alt tag that helps them classify it accordingly. The code looks like this:<\/p>\n\n\n\n<p>&lt;img src=&#8221;img_path.jpg&#8221; alt=&#8221;Description with a keyword goes here&#8221; width=&#8221;500&#8243; height=&#8221;500&#8243;&gt;<\/p>\n\n\n\n<p>If you\u2019re using WordPress, no coding is required and you can simply use a plugin to write the alt tags underneath the images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Sure_Your_Website_is_Indexing\"><\/span>Make Sure Your Website is Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just because you\u2019ve successfully published an article or a landing page on your website, it doesn\u2019t automatically mean that Google can (or is willing to) index it.<\/p>\n\n\n\n<p>An easy test to see if search engine crawlers have parsed your website is to enter the target URL in Google directly and see if you get any results (it may take some time to start ranking for keyword queries).<\/p>\n\n\n\n<p>In most cases, it helps to update your sitemap (on WordPress, there\u2019s a plugin that does this for you automatically) or <a href=\"https:\/\/rankz.co\/blog\/best-link-building-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">build some backlinks<\/a> to it so Google can find it. If the issue persists, see to it there is no duplicate content on the page and that it doesn\u2019t have a \u2018noindex\u2019 tag.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Social_Media_to_Reach_Your_Target_Audience\"><\/span>Use Social Media to Reach Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s in your best interest to make it easy for other people to share your content on social media. If you\u2019ve ever come across integrated Facebook, Instagram, Pinterest, and other social media buttons users can click to share the article without leaving your website, this is how it\u2019s done.<\/p>\n\n\n\n<p>Implementing social media buttons helps get more user engagement as well as <a href=\"https:\/\/rankz.co\/blog\/types-of-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks to your website<\/a>. In WordPress, there\u2019s a free plugin for that, so there\u2019s no need to get technical.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_Your_Site_Content_is_Up_to_Date\"><\/span>Ensure Your Site Content is Up to Date<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google encourages webmasters to keep their content fresh and relevant. The reason being is, as things change and evolve over time, you want to make sure that your users get the latest information on a certain topic that is both accurate and up-to-date.<\/p>\n\n\n\n<p>If the search engine algorithms spot that you\u2019re regularly working on your website, they will reward you with higher search engine rankings. Therefore, you should make sure to do your part in the process, as well as fix any broken links or images along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_and_Fix_Orphan_Pages\"><\/span>Find and Fix Orphan Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In essence, orphan pages is a term that refers to pages that no one is linking to, thus making it hard for search engine crawlers to find and index them.<\/p>\n\n\n\n<p>Once you\u2019ve identified what these are, update your sitemap so that it lists them. Alternatively, link to them from your website\u2019s menu, internally from one of your other pages, or <a href=\"https:\/\/rankz.co\/blog\/how-to-create-dofollow-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">build backlinks<\/a> to them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Title_tags_for_On_Page_SEO\"><\/span>How to Optimize Your Title tags for On Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Title tags are arguably one of the most important factors on the on page SEO checklist. Below, we will give you concrete on page SEO steps to take if you want to make sure your title tags are implemented correctly:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_Appropriate_Keywords_in_Title_Tag\"><\/span>Include Appropriate Keywords in Title Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you\u2019ve discovered keywords that get a decent amount of search volume and are easy enough to rank for, you need to make sure to include them in the title tag. Ideally, this should be in an unaltered form and naturally as part of a sentence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Sure_Your_Title_Tags_are_Unique_on_Your_Website_and_SERP\"><\/span>Make Sure Your Title Tags are Unique on Your Website and SERP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Each title tag should be unique, so make sure there are no others like it on your domain as well as across the web if at all possible. This tells Google that you\u2019re pouring some time into it and producing hand-crafted content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_aware_of_the_Title_Tag_Length\"><\/span>Be aware of the Title Tag Length<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The ideal length of the title tag is between 50 and 60 characters, so keep it short and to-the-point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_OptimizeYour_Meta_Description_for_On_Page_SEO\"><\/span>How to OptimizeYour Meta Description for On Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Having an optimized description is one of the well known on page factors that search engines take into account when determining what pages should rank on top. To optimize your meta description for on page SEO, simply do the following:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_Away_With_Duplicate_Meta_Descriptions\"><\/span>Do Away With Duplicate Meta Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Each meta description should be unique. Therefore, go through each of your website\u2019s content pages and make sure that no two of them are completely alike.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_Unique_Meta_Descriptions_for_Each_Page\"><\/span>Write Unique Meta Descriptions for Each Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019ve identified pages with non-unique meta description content or the ones that are missing a description entirely, write a unique meta description for each. The optimal length is anything below 160 characters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_your_Target_Keyword_in_the_Meta_Description\"><\/span>Include your Target Keyword in the Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Not only do you need to make sure that your descriptions are unique and to-the-point, but also that they incorporate the keyword you\u2019re targeting &#8211; this is one of the most vital on page SEO techniques. Try to keep the keyword phrases in an unaltered form, but only if you can do so naturally without making it seem stuffed or forced.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On_Page_vs_Off_Page_vs_Technical_SEO\"><\/span>On Page vs. Off Page vs. Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we\u2019ve covered essential on page SEO techniques, we\u2019ll give you a shortened version of the <a href=\"https:\/\/rankz.co\/blog\/off-page-seo-checklist-to-rank-higher-in-serp\/\" target=\"_blank\" rel=\"noreferrer noopener\">off page SEO checklist<\/a>. In essence, the former has to do with your website\u2019s internal factors, whereas the latter with its external ones. Most of off page SEO boils down to building <a href=\"https:\/\/rankz.co\/blog\/importance-of-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a> of various sorts, preferably from topically-relevant sources of high authority. And that\u2019s <a href=\"https:\/\/rankz.co\/blog\/on-page-vs-off-page-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">on page SEO vs off page SEO<\/a> in a nutshell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the help of our on page SEO checklist, you can satisfy the search engines by feeding them exactly what they want to see. As a result, your pages will rank higher in the search engine results pages, letting you reap the benefits of getting an increasing amount of organic search engine traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re wondering how do I increase my page rank in SERP, tweaking your website internally is a good place to start. To help you get there as soon as possible, we\u2019ve comprised an on page SEO checklist that you can use as your step-by-step guide. What is On page SEO? On page SEO is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[71,45],"class_list":["post-15589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-on-page-vs-off-page-seo","tag-seo"],"acf":[],"jetpack_featured_media_url":"https:\/\/rankz.co\/blog\/wp-content\/uploads\/2023\/05\/04.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/15589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/comments?post=15589"}],"version-history":[{"count":0,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/15589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media\/15590"}],"wp:attachment":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media?parent=15589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/categories?post=15589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/tags?post=15589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}