Refining their image and improving ease-of-use has been in the spotlight for Google, Facebook and Bing Ads this past week. We\u2019ll take a look at what exactly has been going on with these three industry giants plus fill you in on back-to-back SEO conferences on either side of the Atlantic.<\/p>\n
Bing Ads Renames and Upgrade Its Annotation Feature<\/strong><\/p>\n Bing Ads Annotations has been renamed Automated Extensions. The change was revealed in a June 26 blogpost<\/a> which also highlighted some of the new features Automated Extensions will offer advertisers. These include \u201creporting and opt-out in the UI for the 10 Automated extensions currently available.\u201d According to the company, the data which feeds Automated Extensions is sourced from the user\u2019s website and ad descriptions, plus Bing Shopping feeds, Twitter, Bing queries and consumer reviews, among others.<\/p>\n Google Rebranding AdWords and DoubleClick<\/strong><\/p>\n With a view to helping marketers \u201cconnect at every step of the consumer journey,\u201d Google unveiled a series of mergers and rebranding<\/a> among several of its brands. For starters, Google AdWords is being renamed Google Ads and will include a new campaign type specifically geared towards small businesses<\/a>. Also, the company will be combining its DoubleClick for Advertisers and Google Analytics 360 Suite products into Google Marketing Platform to provide \u201cstronger collaboration for enterprise marketing teams.\u201d Finally, Google\u2019s DoubleClick for Publishers and DoubleClick Ad Exchange will be unified as Google Ad Manager.<\/p>\n Facebook Increases Page and Ad Transparency <\/strong><\/p>\n By increasing advertiser accountability, Facebook is hoping to increase transparency while minimizing abuse on its platform. The company announced<\/a> that it will be providing users with \u201cmore information about any organization and the ads it\u2019s currently running\u201d not just on Facebook, but also on Instagram and Messenger, as well as on Facebook\u2019s partner networks. The information, along with the date the Page was created and any previous name it went by, can be accessed in each Facebook Page\u2019s \u201cInfo and Ads\u201d section.<\/p>\n Upcoming Events<\/strong><\/p>\n \u201cPower Up Your Skills\u201d at the 2-Day Searchlove Conference<\/strong><\/p>\n Searchlove<\/a> takes place on October 15 and 16 at the London Brewery, London with the promise of \u201crock solid Wi-Fi\u201d in a setting which mixes \u201chistoric charm with modern comfort.\u201d Topics to be covered by its line-up of industry leaders include analytics, optimization, content and paid promotions. A VIP dinner and a party night are included so attendees can meet and share in a relaxed setting after formal sessions. Early bird tickets are available with a \u00a3200 discount and a special \u201cbuy four get one free\u201d offer.<\/p>\n Live Site Reviews a Major Feature for Pubcon Las Vegas 2018<\/strong><\/p>\n Pubcon which started in 2000 is the search industry\u2019s longest-running conference. This year\u2019s Pubcon Las Vegas 2018<\/a> will be held at the Las Vegas Convention Center, Nevada from October 16 to18. The multi-track event has a host of speakers already confirmed, including Purna Virji, Senior Manager of Global Engagement at Microsoft. Activities include live site reviews by industry leaders and analysts plus the much-anticipated staging of the 6th Annual U.S. Search Awards<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Refining their image and improving ease-of-use has been in the spotlight for Google, Facebook and Bing Ads this past week. We\u2019ll take a look at what exactly has been going on with these three industry giants plus fill you in on back-to-back SEO conferences on either side of the Atlantic. Bing Ads Renames and Upgrade […]<\/p>\n","protected":false},"author":1,"featured_media":13541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-13540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weekly-reports"],"acf":[],"jetpack_featured_media_url":"https:\/\/rankz.co\/blog\/wp-content\/uploads\/2018\/07\/google-marketing-platform.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/13540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/comments?post=13540"}],"version-history":[{"count":0,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/13540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media\/13541"}],"wp:attachment":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media?parent=13540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/categories?post=13540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/tags?post=13540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}