{"id":13509,"date":"2018-06-11T11:12:52","date_gmt":"2018-06-11T11:12:52","guid":{"rendered":"https:\/\/rankz.co\/blog\/?p=13509"},"modified":"2023-07-06T04:45:02","modified_gmt":"2023-07-06T04:45:02","slug":"weekly-seo-news-2","status":"publish","type":"post","link":"https:\/\/rankz.co\/blog\/weekly-seo-news-2\/","title":{"rendered":"Weekly SEO News \u2013 Bing Ads and Google Make Bold Plays for Advertisers, and More"},"content":{"rendered":"
Both Bing Ads and Google have been busy over the last week rolling out new tools and features. Our Weekly SEO News reveals just what they\u2019ve been up to plus, gives you the early scoop on upcoming events you\u2019ll definitely want to keep tabs on.<\/div>\n
<\/div>\n

Bing Ads Makes In-Market Audiences Available to all US Advertisers<\/strong><\/p>\n

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Following a successful pilot run, Bing Ads announced that its In-Market Audiences<\/a> feature is now available to US customers only. In-Market Audiences allows advertisers to reach out to \u201caudience segments who have recently shown interest\u201d in a particular product or service and are deemed \u201cready to buy.\u201d Bing Ads states that advertisers can target over \u201c170 In-market Audiences for search campaigns across many popular industries.\u201d Pilot participants reportedly saw 28% and 48% increases in click-through and conversion rates, respectively.<\/p>\n

Bing Ads Reveals Advertisers will be Allowed to Target LinkedIn Audiences<\/strong><\/p>\n

While responding to a question posted on its Feature Suggestions Forum<\/a>, Bing Ads disclosed that advertisers will soon be able to target its huge LinkedIn audiences. The fact that Microsoft owns both Bing Ads and LinkedIn (which it acquired in December, 2016) was cited by the poster for making the suggestion. The Bing Ads reply revealed that \u201cfunctionality will be available before the end of the year.\u201d<\/p>\n

Google My Business Agency Dashboard Launched <\/strong><\/p>\n

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A June 5 blog post from Google announced the launch of its Google My Business Agency Dashboard<\/a> which allows agencies to \u201cmanage multiple listings faster, simpler and more intuitively.\u201d Google which had piqued interest when it announced a month ago that the new dashboard would be coming on stream, included a link in its latest post for interested agencies to register for the service. This follows on the heels of Google AdWords, earlier in May, reaching the beta stage of development with its new responsive search ads<\/a> format.<\/p>\n

Upcoming Events<\/strong><\/p>\n

CTAConf \u2013 A Conversion Marketing Conference<\/strong><\/p>\n

The Unbounce Call To Action Conference 2018<\/a> (CTAConf) takes place in Vancouver, Canada between August 27 \u2013 29. This conversion marketing conference bills itself as \u201cA Conference Revolution for Marketing Evolution\u201d with a line-up of presenters which includes Hana Abaza, Head of Marketing, Shopify Plus; Krista Seiden, Product Manager, Google Analytics; and Michael Aagaard, Senior Conversion Optimizer, International Keynote Speaker. Other enticements for attendees at CTAConf are breakfast, snacks and lunch so you can \u201cFuel up, all day, on the house.\u201d<\/p>\n

State of Search \u2013 A Search Marketing Conference<\/strong><\/p>\n

With the tagline \u201cSearch is Just the Start,\u201d State of Search<\/a> is set to take place in Dallas. Texas on October 11 and 12, 2018. The event\u2019s website shows a preliminary list of presenters with the promise of many more to come. Those already confirmed include Microsoft\u2019s Purna Virji and both Mark Traphagen and Eric Enge from Stone Temple Consulting, as well as Yext\u2019s Duane Forrester. While Super Early Bird and Early Bird ticket sales have ended, those wishing to attend can still purchase ticket at Regular and Last Minute prices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Both Bing Ads and Google have been busy over the last week rolling out new tools and features. Our Weekly SEO News reveals just what they\u2019ve been up to plus, gives you the early scoop on upcoming events you\u2019ll definitely want to keep tabs on. Bing Ads Makes In-Market Audiences Available to all US Advertisers […]<\/p>\n","protected":false},"author":1,"featured_media":13514,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37,41],"tags":[],"class_list":["post-13509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-weekly-reports"],"acf":[],"jetpack_featured_media_url":"https:\/\/rankz.co\/blog\/wp-content\/uploads\/2018\/06\/Google-My-Business.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/13509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/comments?post=13509"}],"version-history":[{"count":0,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/13509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media\/13514"}],"wp:attachment":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media?parent=13509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/categories?post=13509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/tags?post=13509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}