{"id":13454,"date":"2017-05-24T11:07:18","date_gmt":"2017-05-24T11:07:18","guid":{"rendered":"https:\/\/rankz.co\/blog\/?p=13454"},"modified":"2023-07-06T04:45:02","modified_gmt":"2023-07-06T04:45:02","slug":"seo-2017-a-beginners-guide-infographic","status":"publish","type":"post","link":"https:\/\/rankz.co\/blog\/seo-2017-a-beginners-guide-infographic\/","title":{"rendered":"SEO 2017: A Beginners Guide [Infographic]"},"content":{"rendered":"
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So how do you improve your SEO? How do you get sufficient web traffic from search engines? The bulk of SEO remains the same for 2017. You still need great content, natural and relevant keyword use, and an eye on the technical.<\/div>\n

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Every online business needs to put effort into SEO. It makes your website search ready and helps it appear higher in search engine results. This attracts more traffic. According to Moz (formerly SEOmoz), the top three search engine results receive over 60% of the traffic. HubSpot adds that 75% of users never scroll past the first page of results.<\/div>\n
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Content \u2013 \u201cContent in king,\u201d is one of the oldest sayings in the game. And it still rings true in 2017.<\/div>\n
So what does it take to create great content?<\/div>\n
Quality \u2013 Do people want to read it and does it make sense?<\/div>\n
Unique \u2013 Are you rehashing the same old stuff or do you bring something new to the table?<\/div>\n
Of Value \u2013 Do readers take anything away from it?<\/div>\n
Frequent \u2013 Can you be relied upon as a regular source of information?<\/div>\n
Natural \u2013 Is your content natural or stuffed with keywords? Keyword stuffing is a no-no.<\/div>\n
Share Worthy \u2013 Will people link to your site and share it with their social media contacts?<\/div>\n
Visual \u2013 Do you incorporate images, videos, and infographics into your content? Klarity Analytics shows that visual content has a 600 times higher engagement rate than text-only content.<\/div>\n
Basically, what we\u2019re saying is you need a regularly updated blog if you don\u2019t have one already!<\/div>\n
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Technical \u2013 Great SEO also relates to beyond-the-scenes backend work.<\/div>\n
Keywords \u2013 Use them naturally and don\u2019t overuse them. Work them into title tags, heading tags, and meta descriptions.<\/div>\n
XML Sitemap \u2013 A map of your website. Tells search engines what pages to crawl.<\/div>\n
Site Speed \u2013 Bounce rates are far higher on slow-loading websites.<\/div>\n
Robots.txt \u2013 Helps search engine robots find your XML sitemap.<\/div>\n
Broken Links \u2013 Links that no longer work should be directed to a relevant live page or a 404 page.<\/div>\n
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Off-Page Basics: Focusing on off-page SEO is more important than ever in 2017, especially where social media is concerned.<\/div>\n
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Social Media \u2013 67% of Internet users use social media. If your company isn\u2019t, you\u2019re missing out on a great marketing opportunity.<\/div>\n
Facebook & Twitter \u2013 The giants of social media are still the best place to start.<\/div>\n
Google+ – Was constructed to dominate social media search results. Has over 360 million active users and growing. Allows users to establish authorship over good content.<\/div>\n
Visual Content \u2013 Images, videos, and infographics are even more important on your social sites than your blog. This is the content that gets clicks, likes, and shares.<\/div>\n
Be Engaged \u2013 Update your social pages often (but don\u2019t overdo it). Interact with customers. Reply to their questions and comments on your social updates.<\/div>\n
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Google Penguin \u2013 You\u2019ve probably heard of Google Penguin, but do you know what it is and how it works?<\/div>\n
Update \u2013 Penguin 3.0 is primarily a data refresh on the previous Penguin search algorithm. It weeds out spammy websites that use black hat SEO techniques (e.g. keyword stuffing and link buying).<\/div>\n
User Happiness \u2013 Like Google Panda, Penguin looks at webpages from a human perspective. Is the content high quality and relevant?<\/div>\n
White Hat SEO \u2013 Penguin means white hat SEO (or good SEO) is more important than ever before. Ensure you don\u2019t use black hats techniques so your website isn\u2019t penalized.<\/div>\n
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Focus on producing quality content (preferably with visuals) first, and then work on other aspects of SEO. Maintain a regular social media presence and engage yourself with customers.<\/div>\n
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In short, SEO in 2017 isn\u2019t much different than last year, aside from a few minor tweaks and changes in trends. Once again, content is the core of a great SEO strategy.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

So how do you improve your SEO? How do you get sufficient web traffic from search engines? The bulk of SEO remains the same for 2017. You still need great content, natural and relevant keyword use, and an eye on the technical.   Every online business needs to put effort into SEO. It makes your […]<\/p>\n","protected":false},"author":1,"featured_media":13456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-13454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"jetpack_featured_media_url":"https:\/\/rankz.co\/blog\/wp-content\/uploads\/2017\/05\/SEO-2016_new-mod.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/13454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/comments?post=13454"}],"version-history":[{"count":0,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/13454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media\/13456"}],"wp:attachment":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media?parent=13454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/categories?post=13454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/tags?post=13454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}