{"id":12058,"date":"2017-05-12T10:35:14","date_gmt":"2017-05-12T10:35:14","guid":{"rendered":"https:\/\/rankz.co\/blog\/?p=12058"},"modified":"2023-07-06T04:45:02","modified_gmt":"2023-07-06T04:45:02","slug":"why-should-a-small-business-invest-in-seo","status":"publish","type":"post","link":"https:\/\/rankz.co\/blog\/why-should-a-small-business-invest-in-seo\/","title":{"rendered":"Why Should a Small Business invest in SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rankz.co\/blog\/why-should-a-small-business-invest-in-seo\/#So_whats_SEO_%E2%80%93_Allow_us_to_define_it_in_simple_words\" >So what&#8217;s SEO ? \u2013 Allow us to define it in simple words.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rankz.co\/blog\/why-should-a-small-business-invest-in-seo\/#The_Exposure\" >The Exposure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rankz.co\/blog\/why-should-a-small-business-invest-in-seo\/#SEO_is_budget_friendly\" >SEO is budget friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rankz.co\/blog\/why-should-a-small-business-invest-in-seo\/#You_need_experts\" >You need experts<\/a><\/li><\/ul><\/nav><\/div>\n<p>Running a small business in this fierce competition successfully\u00a0is no joke. Good exposure to the company, its products and services in this digital era is a must. But there are many challenges small businesses face, like having smaller marketing budgets, small number of employees etc. So how would a humble small business compete and conquer their target audience? The answer is simple:<strong> SEO.<\/strong><br \/>\n<!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_whats_SEO_%E2%80%93_Allow_us_to_define_it_in_simple_words\"><\/span>So what&#8217;s SEO ? \u2013 Allow us to define it in simple words.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO or Search Engine Optimization is a method to improve the exposure of your website in the search engine results page (SERPS), these search engines follow multiple algorithms to find , index and prioritize your website in their search results when a user searches for something, we call these search terms as &#8220;keywords&#8221;. One needs to optimize their website so that search engines would find and rank their website for their targeted keywords. Finding the right buyer keywords and optimizing your website so that your potential customers could find it is the key and it takes years of experience and research to do it right.<\/p>\n<p>Here are some reasons small businesses should invest in learning SEO or hire professionals for a better ROI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Exposure\"><\/span>The Exposure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Needless to say, SEO gives a small business the exposure they need online. In this internet era, \u00a0having a good website and the right exposure to it will help reach your potential target audience. Remember a website is the face of your business online and it is very important that it is set up properly, like being optimized for speed, having proper structure and content. But, and this is a big BUT, no matter how good your website is, the point is lost if one cannot find it in search engines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_is_budget_friendly\"><\/span>SEO is budget friendly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>Advertising on printed media or television will cost a bomb and again the exposure will not as targeted as in SEO. Obviously small business cannot afford that, which is why we call them &#8220;small&#8221; business in the first place. But here is the fact, with just a few hundred dollars of investment in SEO every month you could get amazing ROI &#8230;.&#8221;if&#8221; done right, this &#8220;if&#8221; is tricky&#8230;read on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_need_experts\"><\/span>You need experts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With billions of websites out there and most of the niches having competition in millions, be it for PPC advertising or organic search results, one has to have sound knowledge and experience in SEO to achieve desired results. Especially now that search giants, like Google are updating their algorithm almost every day, one needs to stay on top of these changes and create the right plan of action.<\/p>\n<p>It&#8217;s safe to assume that many small businesses won&#8217;t have the time for that. That&#8217;s \u00a0why we are here, to help you achieve your goals at a reasonable price and with experience, skill and patience to get the job, you can sit back and enjoy the results,\u00a0<a href=\"http:\/\/seohalt.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">contact us now<\/a> for a free quote and free website audit.<\/p>\n<p>Any questions ? Please comment and we will get back to you asap.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Running a small business in this fierce competition successfully\u00a0is no joke. Good exposure to the company, its products and services in this digital era is a must. But there are many challenges small businesses face, like having smaller marketing budgets, small number of employees etc. So how would a humble small business compete and conquer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38,37],"tags":[],"class_list":["post-12058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-seo"],"acf":[],"jetpack_featured_media_url":"https:\/\/rankz.co\/blog\/wp-content\/uploads\/2017\/05\/small-business-seo-2.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/12058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/comments?post=12058"}],"version-history":[{"count":0,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/posts\/12058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media\/13459"}],"wp:attachment":[{"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/media?parent=12058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/categories?post=12058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankz.co\/blog\/wp-json\/wp\/v2\/tags?post=12058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}